LinkedIn Publications — Hi-Commerce

Articles and insights on SEO, e-commerce and AI

• 6 blog posts. 8 months. Zero movement. Google isn't blocking you. It's the threshold.
  2026-04-13
  An e-commerce client called me in January. He sells dog accessories. 6 blog posts. Proud of himself. "Stéphane, it's been 8 months, I'm not moving on
• 35% of searches are voice. Your pages are optimized for eyes. Not for ears.
  2026-04-13
  "Where can I find a hairdresser open right now?" In text, you would have typed: "hairdresser open Sunday Paris." In voice, you ask a complete questio
• 35% of searches are voice. Your pages are optimized for eyes. Not for ears.
  2026-04-13
  "Where can I find a hairdresser open right now?" In text, you would have typed: "hairdresser open Sunday Paris." In voice, you ask a complete questio
• A 5-star Google review is worth almost nothing. Everyone knows it. Nobody says it.
  2026-04-13
  A 5-star Google review. Anonymous. Unverifiable. Potentially bought on Fiverr for $2 a piece. Everyone knows it. Everyone pretends not to know. A L
• Your agency tells you to publish more. I say delete first.
  2026-04-12
  Advice you hear everywhere: "Publish more content." Mine: "Delete what's hurting you." Not the same thing. 1,200 pages on a site. 340 have had 0 vi
• Your agency tells you to publish more. I say delete first.
  2026-04-12
  Advice you hear everywhere: "Publish more content." Mine: "Delete what's hurting you." Not the same thing. 1,200 pages on a site. 340 have had 0 vi
• Your sitemap is sending 1,200 dead URLs to Google. And you're paying for it.
  2026-04-12
  An XML sitemap with 2,800 URLs. Last update: January 2024. I audit the site. Result: - 600 URLs no longer exist (404) - 400 redirect to other pages -
• Your sitemap is sending 1,200 dead URLs to Google. And you're paying for it.
  2026-04-12
  An XML sitemap with 2,800 URLs. Last update: January 2024. I audit the site. Result: - 600 URLs no longer exist (404) - 400 redirect to other pages -
• SEO traffic +50%, sales flat. This isn't an SEO problem. It's a design problem.
  2026-04-12
  SEO traffic +50%. Sales flat. The client tells me: "My SEO isn't working." Yes it is. His SEO is working perfectly. His site is sabotaging the work.
• SEO traffic +50%, sales flat. This isn't an SEO problem. It's a design problem.
  2026-04-12
  SEO traffic +50%. Sales flat. The client tells me: "My SEO isn't working." Yes it is. His SEO is working perfectly. His site is sabotaging the work.
• Repeating "CRM" 47 times on a page will never help your SEO again. Here's why.
  2026-04-10
  "CRM" mentioned 47 times on the page. "CRM software" 12 times. "CRM solution" 8 times. And Google isn't ranking you. The SEO consultant who told you
• Repeating "CRM" 47 times on a page will never help your SEO again. Here's why.
  2026-04-10
  "CRM" mentioned 47 times on the page. "CRM software" 12 times. "CRM solution" 8 times. And Google isn't ranking you. The SEO consultant who told you
• Your Google Business Profile is perfect. Google still doesn't understand what you do.
  2026-04-10
  Your Google Business Profile is perfect. Photos, 4.8-star reviews, updated hours. You still don't appear for "Italian restaurant + your city." Only
• Your Google Business Profile is perfect. Google still doesn't understand what you do.
  2026-04-10
  Your Google Business Profile is perfect. Photos, 4.8-star reviews, updated hours. You still don't appear for "Italian restaurant + your city." Only
• Your 301 redirects are chained. Your SEO juice leaks at every link.
  2026-04-10
  Classic audit. 1,800 URLs in 404 in Search Console. The client: "We did 301 redirects, it's fixed." I open Screaming Frog. What I see: redirects tha
• Your 301 redirects are chained. Your SEO juice leaks at every link.
  2026-04-10
  Classic audit. 1,800 URLs in 404 in Search Console. The client: "We did 301 redirects, it's fixed." I open Screaming Frog. What I see: redirects tha
• Your site exists twice for Google and you're losing authority without knowing it
  2026-04-09
  Type yoursite.com into your browser. Then www.yoursite.com. If both respond without automatic redirection, you just discovered an SEO problem you've
• Your site exists twice for Google and you're losing authority without knowing it
  2026-04-09
  Type yoursite.com into your browser. Then www.yoursite.com. If both respond without automatic redirection, you just discovered an SEO problem you've
• 65% of Google searches end without a click. Your SEO strategy ignores this.
  2026-04-09
  "What is SEO?" Google answers directly. Featured snippet. The user has their answer. They don't click. 65% of searches in 2026 end without a click.
• 65% of Google searches end without a click. Your SEO strategy ignores this.
  2026-04-09
  "What is SEO?" Google answers directly. Featured snippet. The user has their answer. They don't click. 65% of searches in 2026 end without a click.
• Perfectionism is your competitors' favorite strategy to neutralize you
  2026-04-09
  "Wait, I want to proofread one more time before publishing." That phrase cost an insurance client 6 months of traffic. 150 existing pages. Decent co
• 60% exact anchors on 800 backlinks. The agency was still billing. The penalty arrived.
  2026-04-08
  A site I audited. 800 backlinks. 60% with the exact anchor "best CRM software." The rest: "click here" and the domain name. I ask them who manages th
• 788 product pages that exist but Google doesn't understand. Yours too?
  2026-04-08
  800 product pages. Product schema implemented on 12. The other 788? Text. That Google reads as generic content, not products. Result: no rich snippe
• 788 product pages that exist but Google doesn't understand. Yours too?
  2026-04-08
  800 product pages. Product schema implemented on 12. The other 788? Text. That Google reads as generic content, not products. Result: no rich snippe
• Ahrefs at $199/month isn't why your competitors are outranking you
  2026-04-08
  "I don't have the tools to do serious SEO." I hear this every month. It's an excuse, not a reality. I started every client audit this year with only
• Ahrefs at $199/month isn't why your competitors are outranking you
  2026-04-08
  "I don't have the tools to do serious SEO." I hear this every month. It's an excuse, not a reality. I started every client audit this year with only
• Your link building agency is selling you premium links. Google sees them as manipulation.
  2026-04-07
  A client proudly shows me his link profile. 12 links. All above $200. Big domains. "Nothing but quality." I tell him: "You'll get a penalty within 6
• Cutting the SEO budget when it's working is exactly what your competitors are hoping for
  2026-04-07
  In 2012, Google releases Penguin. A client ranking well. Top 3 on his main keywords. He tells me: "Let's stop all SEO, we'll see later." Later was 1
• Your SEO tools lie about search volume. And you make decisions based on that.
  2026-04-07
  "CRM for law firms specializing in labor law." Displayed search volume: 0-10/month. Most SEO consultants skip past it. No volume = no interest. Fund
• Your SEO tools lie about search volume. And you make decisions based on that.
  2026-04-07
  "CRM for law firms specializing in labor law." Displayed search volume: 0-10/month. Most SEO consultants skip past it. No volume = no interest. Fund
• Publishing your Christmas gift guide in November is already too late
  2026-04-06
  "Christmas gifts": peak searches in November-December. Most e-commerce businesses publish their content in October. November for the late ones. Goog
• Publishing your Christmas gift guide in November is already too late
  2026-04-06
  "Christmas gifts": peak searches in November-December. Most e-commerce businesses publish their content in October. November for the late ones. Goog
• Starting SEO with keywords is like building a house starting with the roof
  2026-04-06
  The first question I get from 9 out of 10 SEO consultants in a kickoff meeting: "What keywords should I target?" That's the wrong question. Asked in
• Starting SEO with keywords is like building a house starting with the roof
  2026-04-06
  The first question I get from 9 out of 10 SEO consultants in a kickoff meeting: "What keywords should I target?" That's the wrong question. Asked in
• Google indexes your mobile version. And your mobile version is impoverished.
  2026-04-06
  Google has been prioritizing mobile indexing since 2021. Everyone knows it. Almost nobody checks what Google actually sees. I open Chrome DevTools a
• Google indexes your mobile version. And your mobile version is impoverished.
  2026-04-06
  Google has been prioritizing mobile indexing since 2021. Everyone knows it. Almost nobody checks what Google actually sees. I open Chrome DevTools a
• You pay for new content when your old articles are waiting to be recycled
  2026-04-05
  A client has 120 blog articles. 80 haven't been touched since 2023. He asks me for a quote on 20 new articles. I say no. Not now. Not before lookin
• You pay for new content when your old articles are waiting to be recycled
  2026-04-05
  A client has 120 blog articles. 80 haven't been touched since 2023. He asks me for a quote on 20 new articles. I say no. Not now. Not before lookin
• Your SEO agency shows you traffic. Not results. These are not the same thing.
  2026-04-05
  "SEO traffic +45% this month." And you sign the check with a smile. Except nobody in the room asks: what exactly did those extra 45% bring in? The
• Your SEO agency shows you traffic. Not results. These are not the same thing.
  2026-04-05
  "SEO traffic +45% this month." And you sign the check with a smile. Except nobody in the room asks: what exactly did those extra 45% bring in? The
• Consultants who put their data in the cloud are working for their competitors
  2026-04-05
  Every time you ask ChatGPT to analyze your client data, you're feeding a model owned by OpenAI. Every quote. Every meeting. Every strategy you type i
• I did internal linking wrong for 8 years. Here's the mistake.
  2026-04-03
  In 2014, I did internal linking like everyone else. Links everywhere. From the menu. From the footer. From "related articles." I thought it was fine.
• Your "related articles" plugin is quietly sabotaging your SEO
  2026-04-03
  A client has 340 pages. 12 internal links on average per page. Looks fine. Until you look at where those links come from. An automatic "related arti
• Your "related articles" plugin is quietly sabotaging your SEO
  2026-04-03
  A client has 340 pages. 12 internal links on average per page. Looks fine. Until you look at where those links come from. An automatic "related arti
• You have backlinks doing nothing. And your SEO agency isn't telling you.
  2026-04-03
  A site linked to your page. That page no longer exists. 404. The link is still there in Ahrefs. Your agency counts it in the monthly report. And the
• You have backlinks doing nothing. And your SEO agency isn't telling you.
  2026-04-03
  A site linked to your page. That page no longer exists. 404. The link is still there in Ahrefs. Your agency counts it in the monthly report. And the
• Your site is killing conversions with one missing CSS line
  2026-04-02
  An e-commerce client. Beautiful site. Good traffic. Conversion rate: 0.8%. He called me for SEO help. I looked at the site for 30 seconds. I told hi
• Your dead stock is destroying your cash flow while you optimize ads
  2026-04-02
  Your warehouse is full. Your cash flow is empty. And you keep paying for ads. That's the contradiction I see in 7 out of 10 e-commerce businesses bet
• The 3-click test that reveals your SEO's real condition
  2026-04-02
  Open any page on your site. Count the number of clicks to get back to the homepage. If it's more than 3: Google considers this page nearly invisible
• The 3-click test that reveals your SEO's real condition
  2026-04-02
  Open any page on your site. Count the number of clicks to get back to the homepage. If it's more than 3: Google considers this page nearly invisible
• The Keywords Your Competitors Don't See
  2026-04-01
  Your competitor spends $3,000/month in SEA on "home insulation." You can beat them on queries they're not even targeting — that convert better. "How
• The Keywords Your Competitors Don't See
  2026-04-01
  Your competitor spends $3,000/month in SEA on "home insulation." You can beat them on queries they're not even targeting — that convert better. "How
• If Google SGE doesn't cite you, you don't exist
  2026-04-01
  Your site is ranking position 1 on Google. In 12 months, that might mean nothing anymore. Google SGE responds directly to queries. Not 10 blue links
• If Google SGE doesn't cite you, you don't exist
  2026-04-01
  Your site is ranking position 1 on Google. In 12 months, that might mean nothing anymore. Google SGE responds directly to queries. Not 10 blue links
• You publish AI content without checking: the disaster
  ‘2026-03-31’
  You publish AI content without verifying it. You think you’re saving time. You’re destroying your credibility. "Generate an article on local SEO."
• AI agents will select or ignore your site
  2026-04-01
  In 2025, you optimized for Google. In 2026, if you’re doing the same thing, you’ll lose customers without knowing it. A user asks their AI agent: "F
• AI agents will select or ignore your site
  2026-04-01
  In 2025, you optimized for Google. In 2026, if you’re doing the same thing, you’ll lose customers without knowing it. A user asks their AI agent: "F
• 2026-03-30
  --- title: "Multilingual: the hreflang scheme that 90% miss" type: post-linkedin-fr status: draft post_group: hreflang-multilingual tags: - seo -
• The researcher's silence, and the invitation
  2026-05-27
  Demis Hassabis (co-founder of DeepMind, creator of AlphaGo and AlphaFold, Nobel Prize in Chemistry 2024) has a strange habit. He walks. No laptop. No
• The method: 3 levels, 3 phases, 1 plan C
  2026-05-26
  No serious exploration without an explicit method. Ours, in three layers. Layer 1 — Three levels for numbers. Every published number will be tagged:
• The Anthropic / Claude hunting ground
  2026-05-25
  Google: a leak. Anthropic: something else — partially open code and circulating system prompts. Major methodological risk, which Anthropic states its
• The Google hunting ground
  2026-05-24
  May 2024. 14,014 internal attributes of Google's search engine leak on GitHub. Everyone read the list. Very few looked for the structures. That's ex
• EQOS Forecast, the instrument
  2026-05-21
  To test those three hypotheses on my two fields (SEO and AI), I need an instrument. It exists. It's called EQOS Forecast. I'm not its creator. I'm a
• H2: Google + LLM, same physics?
  2026-05-19
  The wildest of the three. The one that touches both my fields directly: SEO and AI. What if Google search and LLMs were two faces of the same dynamic
• Three hypotheses, not a thesis
  2026-05-17
  No thesis. Three competing hypotheses. Discipline straight from Demis Hassabis (DeepMind, AlphaGo, AlphaFold, Nobel 2024 in Chemistry): you don't fal
• The 9-principle grid
  2026-05-14
  Demis Hassabis (DeepMind, AlphaGo, AlphaFold, Nobel 2024 in Chemistry) doesn't jump on a problem. He filters it. 9 operational principles I extracted
• Why I'm studying him
  2026-05-13
  I'm spending the week studying Demis Hassabis (co-founder of DeepMind, creator of AlphaGo and AlphaFold, Nobel Prize in Chemistry 2024). Why? Becaus
• Meet Demis Hassabis
  2026-05-12
  2300 Elo. That's the level Demis Hassabis had reached in chess. At 15, he walked away from it. Not from burnout. By design. Game design at 17 (lead
• Your SEO stats have been lying since September 2025
  2026-03-30
  Your SEO stats have been lying since September 2025. Not because of a penalty. Not because of a bug. Because of a change your agency should have expl
• Google Discover will get you hooked then drop you
  2026-03-31
  Your site gets 400K visits/month from Google Discover. Congratulations. You've built your business on sand. 80% of traffic. Gone. In one day. A cli
• GA4 is useless for SEO
  2026-03-31
  Your agency sends you a GA4 report every month. Blue curves. Charts. Organic sessions. This report tells you nothing useful for SEO. And your agency
• Going freelance with no proof, the silent struggle
  2026-03-31
  New freelancers all make the same mistake. They wait to have clients before they have proof. And they don't have proof to get clients. Thomas is a d
• 197 landing pages in one weekend
  2026-03-30
  197 landing pages. One weekend. $300/month. Meanwhile, your competitors wait months and spend tens of thousands to do the same thing. E-commerce cli
• Featured Snippets: The Double-Edged Sword
  2026-03-27
  Your SEO agency sold you position 0 as the holy grail. They lied. Or rather: they didn’t give you the complete information. Which amounts to the sam
• Xi_Transformation. The score that measures whether a leader can truly change.
  2026-05-11
  In my exploration of the equation engine I recently discovered, this is the concept that struck me most. A score that measures whether someone can tru
• "Our real competitor has haunted the board for 2 years." Actual impact: zero.
  2026-05-10
  "Our real competitor has haunted the board for 2 years." The math returned its actual impact: zero. The real threat was in another quadrant. Nobody
• How to mathematically compare a Canadian project and a French project — with full cultural neutrality.
  2026-04-19
  Another discovery that struck me in the equation engine I recently discovered. The ability to compare projects from different countries — mathematical
• Rwanda has higher banking coverage than France on some segments.
  2026-05-08
  Rwanda has higher banking coverage than France on some segments. The CEO wanted one single "Africa + Latin America" plan. That single plan would hav
• My transformation went from "likely" to "inevitable" in 15 days. +251%.
  2026-04-30
  My transformation went from "likely" to "inevitable" in 15 days. +251.7%. The math says so. The equation engine I am testing produces a T transform
• My organization score dropped before rising higher. In 15 days. That's a good sign.
  2026-04-30
  My organization score dropped before rising higher. In 15 days. That is a good sign. I had my profile evaluated every 3-4 days by the equation engin
• A B2B SaaS's credibility today is worth 5.6% of what it was in 2020. The math is relentless.
  2026-04-30
  A B2B SaaS's credibility today is worth 5.6% of what it was in 2020. The math is relentless. The equation engine I discovered recently scored the te
• A financial inclusion project in Latin America returned Λ = 1.763. Above phi². Excellence zone.
  2026-04-29
  A financial inclusion project in Latin America returned Λ = 1.763. Above phi² (2.618 / 1.618). Excellence zone. The equation engine I discovered rec
• An NGO of 700 projects loses 40% of its knowledge in 10 years without a platform. Value erased: $32M.
  2026-04-29
  An international NGO with 700 projects loses 40% of its knowledge in 10 years without a platform. Value erased: $32M. The equation engine I discover
• ROE 9.3%: lowest in the sector. Resilience under systemic crisis: 56% capacity held. Both are true.
  2026-04-29
  ROE 9.3%: lowest in the sector. Resilience under systemic crisis: 56% capacity held. Both are true. The equation engine I discovered recently scored
• A key client threatens to leave. My intuition panics. The engine returns R=0.97.
  2026-04-28
  A key client threatens to leave. My intuition panics. The engine returns R = 0.97. The company absorbs. I saw the equation engine I discovered recen
• I met someone who models love with mathematics. I stayed on the call.
  2026-04-19
  A few weeks ago, I had a professional encounter that changed the way I look at strategic decisions. Let me tell you about it. First meeting with the
• Default rate moves from 5 to 10%. I expect collapse. The engine told me: -1.9%.
  2026-04-28
  Default rate moves from 5% to 10%. I expect collapse. The engine told me: -1.9%. But red alert elsewhere. I saw the equation engine I discovered rec
• My LinkedIn profile analyzed by 693 billion equations. Coherence score: 0.8015.
  2026-04-19
  I recently discovered a tool that surprised me. And when something surprises me, I talk about it. A tool analyzed my LinkedIn profile. Not a basic s
• The golden ratio applied to organizational coherence. What phi reveals that balance sheets do not.
  2026-04-17
  I've been sharing my discoveries about the equation engine I recently discovered for a few weeks. This one is the most surprising. Phi. 1.618. It's
• A sales channel isn't open or closed. It has a resonance. And resonance can be measured.
  2026-04-28
  A sales channel isn't open or closed. It has a resonance. And resonance can be measured. The equation engine I discovered recently measured the reso
• The interactive deliverable that replaces the 80-page PDF report that nobody re-reads.
  2026-04-17
  In my series on the equation engine I recently discovered, here's an aspect that speaks to everyone who's ever received a consulting report. The deliv
• 30 years of ISO 9001 quality at Renault. 0 standard contract for my own business.
  2026-04-27
  30 years of ISO 9001 quality at Renault. 0 standard contract for my own business. The equation engine I am testing returned a data point that made m
• Rural Senegal. No wifi. Just a smartphone.
  2026-05-07
  Rural Senegal. No wifi. Just a smartphone. An expert photographs a handwritten report. 30 seconds later: 833 variables extracted, compared to 700 pr
• 80 LinkedIn testimonials. And this morning, I wondered again if I was in the right place.
  2026-04-27
  80 LinkedIn testimonials. And this morning, I wondered again if I was in the right place. I've known this pattern for 10 years. I never had the words
• My inconsistency costs me 40% of power. Translated into euros, that's +120k/year.
  2026-04-26
  My inconsistency costs me 40% of power. Translated into euros: +120k per year. A number I would never have produced alone. The equation engine I hav
• Here's how an AI can be designed to produce only verifiable outputs — mathematically.
  2026-04-17
  I recently discovered a tool that solved a problem every LLM shares. Let me explain. ChatGPT hallucinates. Claude hallucinates. Every LLM hallucinate
• +12 points of alignment with a key account. Just by adding one ESG vector.
  2026-04-26
  +12 points of alignment with a key account. Just by adding one ESG vector to the offer. The equation engine I discovered recently measured alignment
• I launch 8 projects in parallel. My fuel. And also my risk.
  2026-04-26
  I launch 8 projects in parallel. My fuel. And also my risk. The equation engine I am testing returned a breakdown I had never seen this clearly. Pa
• I thought my problem was conversion. It was emotion.
  2026-04-24
  I thought my problem was conversion. It was emotion. For 3 years I have been working my funnels. CTAs, social proof, testimonials, micro-engagements
• In 15 days: capabilities +5%. Brakes -26.5%. Ratio +43%.
  2026-04-24
  In 15 days. Capabilities: +5%. Brakes: -26.5%. Capabilities to brakes ratio: +43%. Brakes fall 5 times faster than capabilities rise. The equation
• The due diligence that balance sheets never perform — and that reveals what matters before signing.
  2026-04-16
  Of everything I've seen from the equation engine I recently discovered these past few weeks, this may be the most concrete application for decision-ma
• Waiting 2 years to invest in AI multiplies the bill by 2.62. Waiting 4 years: by 6.85.
  2026-04-24
  Waiting 2 years to invest in AI multiplies the bill by 2.62. Waiting 4 years: by 6.85. The equation engine I discovered recently analyzed a tech inv
• 357,000:1 compression. What it means for analyzing a complex organization.
  2026-04-16
  I continue sharing my discoveries about the equation engine I recently discovered. Today: data compression. A standard audit report on a 200-person o
• The semantic clusters I've been shipping for 4 years are exactly what AIs want today.
  2026-04-23
  The semantic clusters I have been shipping for 4 years are exactly what AIs want today. I got lucky. And the math confirms it. The equation engine I
• "A starred chef making sandwiches." The image an equation engine sent back in 15 minutes.
  2026-04-23
  "A starred chef making sandwiches." That's the image an equation engine I recently discovered gave back to me after analyzing my profile. I tested i
• Cambodia came AFTER the systems. Not before. The math confirms it.
  2026-04-23
  Cambodia came AFTER the systems. Not before. The math confirms it. I often get asked if I moved to Siem Reap to lower costs. It is the opposite. I
• A company isn't 11 silos. It's a dependency graph. And the engine draws it.
  2026-04-22
  A company isn't 11 silos. It's a dependency graph. And the engine draws it. The equation engine I discovered recently mapped the connections between
• 989 variables. A Bitcoin crash date announced in advance. Confirmed.
  2026-04-16
  For the past few weeks, I've been exploring a system that models complexity instead of simplifying it. Here's one of the demonstrations that convinced
• One single number pulls my whole ecosystem down. 0.66.
  2026-04-22
  One single number pulls my whole ecosystem down. 0.66. The equation engine I discovered recently ran my profile through 40 variables. Final product:
• +74.7% commercial power. By adding 3 variables.
  2026-05-06
  +74.7% commercial power. By adding 3 variables. Warranty. Community. Client care. The stuff your dashboard calls "soft". The equation engine I have
• The offer I sell best is the one that looks least like me.
  2026-05-05
  The offer I sell best is the one that looks least like me. That is how, after 3 years, you end up running a machine that is no longer you. I ran my
• 693 billion equations to analyze a single decision. That is the scale of the Codex I'm exploring.
  2026-04-15
  Here's the number that made me realize I had never seen anything like it. 693 billion. That is the number of possible equation combinations inside t
• Across 10 sourcing tasks: AI wins 4. Humans keep 6. The dividing line scores from 0 to 1.
  2026-05-04
  Across 10 sourcing tasks: AI wins 4. Humans keep 6. The dividing line scores from 0 to 1. The equation engine I discovered recently scored tasks in
• 6 frameworks to understand how you actually make decisions. Not how you think you do.
  2026-04-15
  The more I explore the equation engine I recently discovered, the more I understand why my own decisions follow patterns I never saw. Here's what the
• 100+ fields collected. 6 cross-referenced psychological frameworks. 3 months. What no consulting firm can produce.
  2026-04-15
  I've been sharing my discoveries about the equation engine I recently discovered these past few weeks. Here's concretely how it works when you commit
• A report in French, Spanish, and Wolof. Three texts. One mathematical vector.
  2026-05-03
  A report in French. One in Spanish. One in Wolof. Three texts. One mathematical vector. The equation engine I discovered recently projected 3 field
• Email Kills SEO (Or Saves It)
  2026-03-27
  Weekly newsletter. 12,000 subscribers. Open rate 28%. Except these emails are never on the site. They disappear into inboxes. Zero SEO impact. Email
• Schema Event: The SEO Organizers Forget
  2026-03-27
  You've been organizing events for years. Beautiful registration page. Polished visuals. Worked copy. Google doesn't care. It doesn't even know it's
• CTR, the SEO lever everyone ignores
  2026-03-30
  +4 Google positions. Zero links bought. Zero content added. Just rewritten titles. A client reached out a few months ago. E-commerce, 2,000 products
• Google Crawls 90% of Your Pages for Nothing
  2026-03-26
  You've been paying for SEO for months. Google spends 75% of its time on your junk pages. Not your competitors'. Yours. Empty tags. Archives. Sortin
• INP Replaces FID: Is Your Site Ready?
  2026-03-26
  March 2024, Google replaced FID with INP in the Core Web Vitals. Two years later, 60% of the sites I audit still have a failing INP. The problem? IN
• Why Your Competitors Rank Better
  2026-03-25
  Same keywords. Same topic. Same quality of content. Your competitor is 3rd. You are 8th. The difference is not in what you see. It’s in what you’re
• The $6 per page content is the new standard
  2026-03-25
  3 years ago, an SEO content page cost $150. Human writer. 1,500 words. Delivered in 5 days. Today, the same AI-only content costs $6. And it ranks.
• Your AI writer sucks, here's why
  2026-03-30
  AI has made your competitors lazy. And Google knows it. "We use ChatGPT for our content." Everyone says that. Almost no one specifies: 1 prompt per
• Google Judges Your Expertise on 47 Signals
  2026-03-22
  E-E-A-T is not a score. It's a set of signals. And most sites fail on the most obvious ones. Example: a financial advisory site. Articles written by
• SEO vs SEA: The Battle You're Losing
  2026-03-22
  Marketing budget: $5000/month. Classic allocation: $4000 in SEA. $1000 in SEO content. After a year: stop SEA = traffic divided by 4. SEO hasn't had
• Your blog is an SEO graveyard
  2026-03-29
  You have 200 blog posts. Google indexes 140. It ranks 30. It sends traffic to 12. The other 188? Zombie pages diluting your authority. The problem i
• Your content is invisible to LLMs
  2026-03-29
  🔎 Type your brand name into ChatGPT. Ask it to recommend a provider in your field. If you don't show up, you have a problem. And it's getting worse.
• 25 pages about your own brand and nobody thinks of it
  2026-03-29
  💰 Question: how many pages does your site have about your own brand? Usually, the answer is 1. The "About" page. And that's a massive mistake. I ha
• E-commerce Categories: The SEO You're Forgetting
  2026-03-23
  Product sheets are optimized. The categories? A product listing with 2 lines of description. Yet, category pages attract 3x more traffic than product
• WordPress Is Killing Your SEO Without You Knowing
  2026-03-20
  One client. WordPress site. 400 pages indexées dans Google. Except that Search Console shows 1200. Where do the extra 800 come from? Duplicate URLs
• 600 new pages, same link budget: you're throwing money away
  2026-03-20
  Buying a Ferrari and filling it with regular gas. That's exactly what e-commerce owners do when they add 600 pages to their site without touching the
• The Abandoned Company Blog: How to Revive It
  2026-03-20
  47 articles. The last one dates back to 2022. The blog is a ghost. Yet, these 47 articles represent an investment. A potential. An untapped SEO capit
• The Toxic Backlinks You're Ignoring
  2026-03-19
  A client sees their rankings drop by 15 places in 3 weeks. No apparent reason. Backlink audit: 340 new referring domains in 1 month. Surprise: they d
• SEO Audit: The Frequency That Makes the Difference
  2026-03-19
  A complete SEO audit once a year. That's what most companies do. Except that Google updates its algorithm 500+ times a year. Your site evolves. Your
• SEO PrestaShop: 5 Mistakes That Kill Your Rankings
  2026-03-19
  PrestaShop is temperamental when it comes to SEO. 5 mistakes I find in 90% of audits: 1. Product URLs with IDs that cannot be cleanly modified 2. Ge
• This site doubled its conversions by changing 3 elements
  2026-03-20
  Not the design. Not the sales funnel. Not the pricing. 3 elements rooted in neuroscience. Result: conversion rate from 1.2% to 2.4% in 8 weeks. An e
• 650 clients signed without a single pitch
  2026-03-19
  I've never given a single sales pitch in 15 years. 650 clients signed. Zero PowerPoint presentations. Zero "special offer valid until Friday." My pr
• The Google command 95% of SEOs ignore
  2026-03-19
  "iPhone cases": 26,000 allintitle results. "Leather iPhone cases": 2,000 allintitle results. Same niche. 13 times less competition. And nobody looks
• 300 products set to draft, 300 pages returning 404
  2026-03-19
  A Shopify client calls me. "We cleaned up the catalog over the weekend." The cleanup: 300 products switched to draft at once. End of collection, old
• My Complete Claude Code Setup as a Gift
  2026-03-20
  My complete Claude Code setup — it's yours, for free. Claude Code is a terminal where you talk to an AI that codes for you. You don't know how to co
• Copywriting: 80 Percent Research CPPC
  2026-03-19
  750,000 impressions. 5,000 comments. 4,500 leads. One single LinkedIn post. The secret? 80% of the work was done before writing a single word. The
• Nike Air Max: The Minimalism Lie
  2026-03-18
  Nike Air Max make you slower. A study on athletes showed that those who run in worn-out, cheap shoes have fewer injuries and better performance. Why
• Systems vs Willpower: Infrastructure
  2026-03-17
  You don't have a motivation problem. You have an infrastructure problem. When Paris built the Sébastopol boulevard bike lane, everyone thought it was
• Automated LinkedIn Publishing with Python Cron 6/6
  2026-03-16
  15 posts. 2 languages. Scheduled over 13 days. Zero manual intervention after validation. Here's the automated publishing system. 🔑 **Step 1 — Creat
• AI Scans 400 Meetings and Writes Posts 5/6
  2026-03-15
  400 meeting summaries in Obsidian. Real client numbers. Concrete results. Proven methodologies. The problem: impossible to re-read everything to extr
• 533 Zoom Meetings Summarized by AI 4/6
  2026-03-14
  533 meetings recorded in Zoom. Hours of transcripts. All unused. I built a fully automated pipeline: Zoom → Python → AI → Obsidian. 🔑 **Step 1 — Cre
• Importing Workflowy and Notion to Obsidian 3/6
  2026-03-13
  I had 10 years of notes scattered across two tools. Here's how I migrated everything into Obsidian in under an hour. 📋 **Workflowy → Obsidian** Work
• Obsidian: Centralizing Knowledge 2/6
  2026-03-12
  Notion, Evernote, Google Docs... I've tried them all. I chose Obsidian. Here's why. 🗂️ **What Obsidian is** A Markdown file editor. Your notes are .m
• Build in Public: Content Machine 1/6
  2026-03-11
  9 years of Zoom meetings. 533 recordings. Thousands of pages of notes in Workflowy and Notion. Everything was scattered. Inaccessible. Useless. In o
• AI SEO: LLM Submission
  2026-03-10
  Traditional SEO is Google. SEO in 2026 is also ChatGPT, Claude, Perplexity, Mistral, DeepSeek. And these AIs don't crawl your site like Google does.
• Remote from Cambodia: 6 Time Zones
  2026-03-09
  It's 6 AM in Phnom Penh. My first client call is in 30 minutes (8:30 AM in Paris, midnight in Seoul). My team spans 6 time zones: Cambodia, France, B
• Internal Linking V2 Vectorization
  2026-03-08
  1,000 hours of development to reinvent internal linking. Result: a 150-page blog optimized with this method saw its impressions triple in one month.
• Google Discover Strategy x3
  2026-03-08
  13,000 clicks/day in January. 50,000 clicks/day in December. 3.5x in one year. This isn't traditional SEO. This is Google Discover. Discover is the
• 650 Clients Without a Sales Team
  2026-03-08
  No sales team. No Google Ads. No Meta campaigns. No cold calling. 650+ clients signed in 9 years. Around $3.3 million in cumulative revenue. How? 📝
• 400 SEO Pages: The Publication Myth
  2026-03-08
  "Publish 5 pages per week max, or Google will penalize you." I hear this advice everywhere. It's wrong. I published 8 semantic silos simultaneously
• Content Without Backlinks
  2026-03-07
  I have a site with quality structured guides. Well-written, well-optimized, schema markup in place. Result after 3 months: 1 keyword ranking. 4 pages
• SEO Tool Built with Claude Code in 3 Days
  2026-03-06
  No developer. No specs document. No sprint. 3 days and $85 in API costs. I asked Claude Code to build an SEO analysis tool through conversation. Here
• 3 Semantic Cluster Offers
  2026-03-05
  You want SEO content. But which level do you need? After 1,300 semantic silos deployed, I've structured 3 tiers. Here's what sets them apart: 🔹 **Cl
• 400 pages SEO mythe publication
  2026-03-03
  "Publish 5 pages per week max, or Google will penalize you." I hear this advice everywhere. It's wrong. I published 8 semantic silos simultaneously
• Maillage interne V2 vectorisation
  2026-03-02
  1,000 hours of development to reinvent internal linking. Result: a 150-page blog optimized with this method saw its impressions triple in one month.
• Client Brief: 50 SEO Pages in 48 Hours
  2026-03-01
  A client sends me a 3-page brief. 48 hours later, 50 SEO pages are live on their site. No intern writing 2 pages a day. No 6-month production timelin
• 5000 Emails Turned into 896 LinkedIn Posts
  2026-03-01
  **I turned 5,000 emails into 896 LinkedIn content briefs.** Without reading a single email myself. Here's the full technical setup. **The problem:**
• 3500 AI Product Pages for E-Commerce
  2026-02-28
  A Shopify e-commerce client. 3,500 products. Descriptions copy-pasted from the supplier. Duplicate content across hundreds of competing sites. Result
• White Label for Agencies
  2026-02-24
  You're a web, SEO, or marketing agency. A client asks for an SEO content strategy. You don't have the resources in-house. You have three options: 1.
• SEO Results Guarantee
  2026-02-22
  I refund my clients if I don't hit the promised results. And I pay them $2,700 on top. This isn't marketing. It's contractual. Here's how it works:
• AI Anti-Hallucination Process
  2026-02-20
  I use AI to produce SEO content. And I know what you're thinking: "It's generic content full of hallucinations." You're right. If you use AI as a si
• Semantic Clusters and LLMs
  2026-02-18
  SEO in 2026 is no longer just about Google. It's also ChatGPT, Perplexity, Google AI Overview... AI systems that read your content and decide whether