LinkedIn Publications — Hi-Commerce
Articles and insights on SEO, e-commerce and AI
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6 blog posts. 8 months. Zero movement. Google isn't blocking you. It's the threshold.An e-commerce client called me in January. He sells dog accessories. 6 blog posts. Proud of himself. "Stéphane, it's been 8 months, I'm not moving on
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35% of searches are voice. Your pages are optimized for eyes. Not for ears."Where can I find a hairdresser open right now?" In text, you would have typed: "hairdresser open Sunday Paris." In voice, you ask a complete questio
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35% of searches are voice. Your pages are optimized for eyes. Not for ears."Where can I find a hairdresser open right now?" In text, you would have typed: "hairdresser open Sunday Paris." In voice, you ask a complete questio
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A 5-star Google review is worth almost nothing. Everyone knows it. Nobody says it.A 5-star Google review. Anonymous. Unverifiable. Potentially bought on Fiverr for $2 a piece. Everyone knows it. Everyone pretends not to know. A L
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Your agency tells you to publish more. I say delete first.Advice you hear everywhere: "Publish more content." Mine: "Delete what's hurting you." Not the same thing. 1,200 pages on a site. 340 have had 0 vi
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Your agency tells you to publish more. I say delete first.Advice you hear everywhere: "Publish more content." Mine: "Delete what's hurting you." Not the same thing. 1,200 pages on a site. 340 have had 0 vi
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Your sitemap is sending 1,200 dead URLs to Google. And you're paying for it.An XML sitemap with 2,800 URLs. Last update: January 2024. I audit the site. Result: - 600 URLs no longer exist (404) - 400 redirect to other pages -
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Your sitemap is sending 1,200 dead URLs to Google. And you're paying for it.An XML sitemap with 2,800 URLs. Last update: January 2024. I audit the site. Result: - 600 URLs no longer exist (404) - 400 redirect to other pages -
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SEO traffic +50%, sales flat. This isn't an SEO problem. It's a design problem.SEO traffic +50%. Sales flat. The client tells me: "My SEO isn't working." Yes it is. His SEO is working perfectly. His site is sabotaging the work.
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SEO traffic +50%, sales flat. This isn't an SEO problem. It's a design problem.SEO traffic +50%. Sales flat. The client tells me: "My SEO isn't working." Yes it is. His SEO is working perfectly. His site is sabotaging the work.
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Repeating "CRM" 47 times on a page will never help your SEO again. Here's why."CRM" mentioned 47 times on the page. "CRM software" 12 times. "CRM solution" 8 times. And Google isn't ranking you. The SEO consultant who told you
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Repeating "CRM" 47 times on a page will never help your SEO again. Here's why."CRM" mentioned 47 times on the page. "CRM software" 12 times. "CRM solution" 8 times. And Google isn't ranking you. The SEO consultant who told you
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Your Google Business Profile is perfect. Google still doesn't understand what you do.Your Google Business Profile is perfect. Photos, 4.8-star reviews, updated hours. You still don't appear for "Italian restaurant + your city." Only
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Your Google Business Profile is perfect. Google still doesn't understand what you do.Your Google Business Profile is perfect. Photos, 4.8-star reviews, updated hours. You still don't appear for "Italian restaurant + your city." Only
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Your 301 redirects are chained. Your SEO juice leaks at every link.Classic audit. 1,800 URLs in 404 in Search Console. The client: "We did 301 redirects, it's fixed." I open Screaming Frog. What I see: redirects tha
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Your 301 redirects are chained. Your SEO juice leaks at every link.Classic audit. 1,800 URLs in 404 in Search Console. The client: "We did 301 redirects, it's fixed." I open Screaming Frog. What I see: redirects tha
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Your site exists twice for Google and you're losing authority without knowing itType yoursite.com into your browser. Then www.yoursite.com. If both respond without automatic redirection, you just discovered an SEO problem you've
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Your site exists twice for Google and you're losing authority without knowing itType yoursite.com into your browser. Then www.yoursite.com. If both respond without automatic redirection, you just discovered an SEO problem you've
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65% of Google searches end without a click. Your SEO strategy ignores this."What is SEO?" Google answers directly. Featured snippet. The user has their answer. They don't click. 65% of searches in 2026 end without a click.
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65% of Google searches end without a click. Your SEO strategy ignores this."What is SEO?" Google answers directly. Featured snippet. The user has their answer. They don't click. 65% of searches in 2026 end without a click.
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Perfectionism is your competitors' favorite strategy to neutralize you"Wait, I want to proofread one more time before publishing." That phrase cost an insurance client 6 months of traffic. 150 existing pages. Decent co
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60% exact anchors on 800 backlinks. The agency was still billing. The penalty arrived.A site I audited. 800 backlinks. 60% with the exact anchor "best CRM software." The rest: "click here" and the domain name. I ask them who manages th
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788 product pages that exist but Google doesn't understand. Yours too?800 product pages. Product schema implemented on 12. The other 788? Text. That Google reads as generic content, not products. Result: no rich snippe
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788 product pages that exist but Google doesn't understand. Yours too?800 product pages. Product schema implemented on 12. The other 788? Text. That Google reads as generic content, not products. Result: no rich snippe
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Ahrefs at $199/month isn't why your competitors are outranking you"I don't have the tools to do serious SEO." I hear this every month. It's an excuse, not a reality. I started every client audit this year with only
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Ahrefs at $199/month isn't why your competitors are outranking you"I don't have the tools to do serious SEO." I hear this every month. It's an excuse, not a reality. I started every client audit this year with only
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Your link building agency is selling you premium links. Google sees them as manipulation.A client proudly shows me his link profile. 12 links. All above $200. Big domains. "Nothing but quality." I tell him: "You'll get a penalty within 6
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Cutting the SEO budget when it's working is exactly what your competitors are hoping forIn 2012, Google releases Penguin. A client ranking well. Top 3 on his main keywords. He tells me: "Let's stop all SEO, we'll see later." Later was 1
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Your SEO tools lie about search volume. And you make decisions based on that."CRM for law firms specializing in labor law." Displayed search volume: 0-10/month. Most SEO consultants skip past it. No volume = no interest. Fund
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Your SEO tools lie about search volume. And you make decisions based on that."CRM for law firms specializing in labor law." Displayed search volume: 0-10/month. Most SEO consultants skip past it. No volume = no interest. Fund
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Publishing your Christmas gift guide in November is already too late"Christmas gifts": peak searches in November-December. Most e-commerce businesses publish their content in October. November for the late ones. Goog
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Publishing your Christmas gift guide in November is already too late"Christmas gifts": peak searches in November-December. Most e-commerce businesses publish their content in October. November for the late ones. Goog
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Starting SEO with keywords is like building a house starting with the roofThe first question I get from 9 out of 10 SEO consultants in a kickoff meeting: "What keywords should I target?" That's the wrong question. Asked in
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Starting SEO with keywords is like building a house starting with the roofThe first question I get from 9 out of 10 SEO consultants in a kickoff meeting: "What keywords should I target?" That's the wrong question. Asked in
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Google indexes your mobile version. And your mobile version is impoverished.Google has been prioritizing mobile indexing since 2021. Everyone knows it. Almost nobody checks what Google actually sees. I open Chrome DevTools a
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Google indexes your mobile version. And your mobile version is impoverished.Google has been prioritizing mobile indexing since 2021. Everyone knows it. Almost nobody checks what Google actually sees. I open Chrome DevTools a
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You pay for new content when your old articles are waiting to be recycledA client has 120 blog articles. 80 haven't been touched since 2023. He asks me for a quote on 20 new articles. I say no. Not now. Not before lookin
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You pay for new content when your old articles are waiting to be recycledA client has 120 blog articles. 80 haven't been touched since 2023. He asks me for a quote on 20 new articles. I say no. Not now. Not before lookin
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Your SEO agency shows you traffic. Not results. These are not the same thing."SEO traffic +45% this month." And you sign the check with a smile. Except nobody in the room asks: what exactly did those extra 45% bring in? The
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Your SEO agency shows you traffic. Not results. These are not the same thing."SEO traffic +45% this month." And you sign the check with a smile. Except nobody in the room asks: what exactly did those extra 45% bring in? The
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Consultants who put their data in the cloud are working for their competitorsEvery time you ask ChatGPT to analyze your client data, you're feeding a model owned by OpenAI. Every quote. Every meeting. Every strategy you type i
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I did internal linking wrong for 8 years. Here's the mistake.In 2014, I did internal linking like everyone else. Links everywhere. From the menu. From the footer. From "related articles." I thought it was fine.
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Your "related articles" plugin is quietly sabotaging your SEOA client has 340 pages. 12 internal links on average per page. Looks fine. Until you look at where those links come from. An automatic "related arti
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Your "related articles" plugin is quietly sabotaging your SEOA client has 340 pages. 12 internal links on average per page. Looks fine. Until you look at where those links come from. An automatic "related arti
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You have backlinks doing nothing. And your SEO agency isn't telling you.A site linked to your page. That page no longer exists. 404. The link is still there in Ahrefs. Your agency counts it in the monthly report. And the
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You have backlinks doing nothing. And your SEO agency isn't telling you.A site linked to your page. That page no longer exists. 404. The link is still there in Ahrefs. Your agency counts it in the monthly report. And the
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Your site is killing conversions with one missing CSS lineAn e-commerce client. Beautiful site. Good traffic. Conversion rate: 0.8%. He called me for SEO help. I looked at the site for 30 seconds. I told hi
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Your dead stock is destroying your cash flow while you optimize adsYour warehouse is full. Your cash flow is empty. And you keep paying for ads. That's the contradiction I see in 7 out of 10 e-commerce businesses bet
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The 3-click test that reveals your SEO's real conditionOpen any page on your site. Count the number of clicks to get back to the homepage. If it's more than 3: Google considers this page nearly invisible
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The 3-click test that reveals your SEO's real conditionOpen any page on your site. Count the number of clicks to get back to the homepage. If it's more than 3: Google considers this page nearly invisible
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The Keywords Your Competitors Don't SeeYour competitor spends $3,000/month in SEA on "home insulation." You can beat them on queries they're not even targeting — that convert better. "How
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The Keywords Your Competitors Don't SeeYour competitor spends $3,000/month in SEA on "home insulation." You can beat them on queries they're not even targeting — that convert better. "How
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If Google SGE doesn't cite you, you don't existYour site is ranking position 1 on Google. In 12 months, that might mean nothing anymore. Google SGE responds directly to queries. Not 10 blue links
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If Google SGE doesn't cite you, you don't existYour site is ranking position 1 on Google. In 12 months, that might mean nothing anymore. Google SGE responds directly to queries. Not 10 blue links
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You publish AI content without checking: the disasterYou publish AI content without verifying it. You think you’re saving time. You’re destroying your credibility. "Generate an article on local SEO."
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AI agents will select or ignore your siteIn 2025, you optimized for Google. In 2026, if you’re doing the same thing, you’ll lose customers without knowing it. A user asks their AI agent: "F
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AI agents will select or ignore your siteIn 2025, you optimized for Google. In 2026, if you’re doing the same thing, you’ll lose customers without knowing it. A user asks their AI agent: "F
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--- title: "Multilingual: the hreflang scheme that 90% miss" type: post-linkedin-fr status: draft post_group: hreflang-multilingual tags: - seo -
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The researcher's silence, and the invitationDemis Hassabis (co-founder of DeepMind, creator of AlphaGo and AlphaFold, Nobel Prize in Chemistry 2024) has a strange habit. He walks. No laptop. No
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The method: 3 levels, 3 phases, 1 plan CNo serious exploration without an explicit method. Ours, in three layers. Layer 1 — Three levels for numbers. Every published number will be tagged:
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The Anthropic / Claude hunting groundGoogle: a leak. Anthropic: something else — partially open code and circulating system prompts. Major methodological risk, which Anthropic states its
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The Google hunting groundMay 2024. 14,014 internal attributes of Google's search engine leak on GitHub. Everyone read the list. Very few looked for the structures. That's ex
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EQOS Forecast, the instrumentTo test those three hypotheses on my two fields (SEO and AI), I need an instrument. It exists. It's called EQOS Forecast. I'm not its creator. I'm a
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H2: Google + LLM, same physics?The wildest of the three. The one that touches both my fields directly: SEO and AI. What if Google search and LLMs were two faces of the same dynamic
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Three hypotheses, not a thesisNo thesis. Three competing hypotheses. Discipline straight from Demis Hassabis (DeepMind, AlphaGo, AlphaFold, Nobel 2024 in Chemistry): you don't fal
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The 9-principle gridDemis Hassabis (DeepMind, AlphaGo, AlphaFold, Nobel 2024 in Chemistry) doesn't jump on a problem. He filters it. 9 operational principles I extracted
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Why I'm studying himI'm spending the week studying Demis Hassabis (co-founder of DeepMind, creator of AlphaGo and AlphaFold, Nobel Prize in Chemistry 2024). Why? Becaus
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Meet Demis Hassabis2300 Elo. That's the level Demis Hassabis had reached in chess. At 15, he walked away from it. Not from burnout. By design. Game design at 17 (lead
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Your SEO stats have been lying since September 2025Your SEO stats have been lying since September 2025. Not because of a penalty. Not because of a bug. Because of a change your agency should have expl
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Google Discover will get you hooked then drop youYour site gets 400K visits/month from Google Discover. Congratulations. You've built your business on sand. 80% of traffic. Gone. In one day. A cli
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GA4 is useless for SEOYour agency sends you a GA4 report every month. Blue curves. Charts. Organic sessions. This report tells you nothing useful for SEO. And your agency
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Going freelance with no proof, the silent struggleNew freelancers all make the same mistake. They wait to have clients before they have proof. And they don't have proof to get clients. Thomas is a d
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197 landing pages in one weekend197 landing pages. One weekend. $300/month. Meanwhile, your competitors wait months and spend tens of thousands to do the same thing. E-commerce cli
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Featured Snippets: The Double-Edged SwordYour SEO agency sold you position 0 as the holy grail. They lied. Or rather: they didn’t give you the complete information. Which amounts to the sam
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Xi_Transformation. The score that measures whether a leader can truly change.In my exploration of the equation engine I recently discovered, this is the concept that struck me most. A score that measures whether someone can tru
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"Our real competitor has haunted the board for 2 years." Actual impact: zero."Our real competitor has haunted the board for 2 years." The math returned its actual impact: zero. The real threat was in another quadrant. Nobody
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How to mathematically compare a Canadian project and a French project — with full cultural neutrality.Another discovery that struck me in the equation engine I recently discovered. The ability to compare projects from different countries — mathematical
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Rwanda has higher banking coverage than France on some segments.Rwanda has higher banking coverage than France on some segments. The CEO wanted one single "Africa + Latin America" plan. That single plan would hav
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My transformation went from "likely" to "inevitable" in 15 days. +251%.My transformation went from "likely" to "inevitable" in 15 days. +251.7%. The math says so. The equation engine I am testing produces a T transform
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My organization score dropped before rising higher. In 15 days. That's a good sign.My organization score dropped before rising higher. In 15 days. That is a good sign. I had my profile evaluated every 3-4 days by the equation engin
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A B2B SaaS's credibility today is worth 5.6% of what it was in 2020. The math is relentless.A B2B SaaS's credibility today is worth 5.6% of what it was in 2020. The math is relentless. The equation engine I discovered recently scored the te
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A financial inclusion project in Latin America returned Λ = 1.763. Above phi². Excellence zone.A financial inclusion project in Latin America returned Λ = 1.763. Above phi² (2.618 / 1.618). Excellence zone. The equation engine I discovered rec
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An NGO of 700 projects loses 40% of its knowledge in 10 years without a platform. Value erased: $32M.An international NGO with 700 projects loses 40% of its knowledge in 10 years without a platform. Value erased: $32M. The equation engine I discover
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ROE 9.3%: lowest in the sector. Resilience under systemic crisis: 56% capacity held. Both are true.ROE 9.3%: lowest in the sector. Resilience under systemic crisis: 56% capacity held. Both are true. The equation engine I discovered recently scored
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A key client threatens to leave. My intuition panics. The engine returns R=0.97.A key client threatens to leave. My intuition panics. The engine returns R = 0.97. The company absorbs. I saw the equation engine I discovered recen
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I met someone who models love with mathematics. I stayed on the call.A few weeks ago, I had a professional encounter that changed the way I look at strategic decisions. Let me tell you about it. First meeting with the
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Default rate moves from 5 to 10%. I expect collapse. The engine told me: -1.9%.Default rate moves from 5% to 10%. I expect collapse. The engine told me: -1.9%. But red alert elsewhere. I saw the equation engine I discovered rec
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My LinkedIn profile analyzed by 693 billion equations. Coherence score: 0.8015.I recently discovered a tool that surprised me. And when something surprises me, I talk about it. A tool analyzed my LinkedIn profile. Not a basic s
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The golden ratio applied to organizational coherence. What phi reveals that balance sheets do not.I've been sharing my discoveries about the equation engine I recently discovered for a few weeks. This one is the most surprising. Phi. 1.618. It's
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A sales channel isn't open or closed. It has a resonance. And resonance can be measured.A sales channel isn't open or closed. It has a resonance. And resonance can be measured. The equation engine I discovered recently measured the reso
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The interactive deliverable that replaces the 80-page PDF report that nobody re-reads.In my series on the equation engine I recently discovered, here's an aspect that speaks to everyone who's ever received a consulting report. The deliv
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30 years of ISO 9001 quality at Renault. 0 standard contract for my own business.30 years of ISO 9001 quality at Renault. 0 standard contract for my own business. The equation engine I am testing returned a data point that made m
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Rural Senegal. No wifi. Just a smartphone.Rural Senegal. No wifi. Just a smartphone. An expert photographs a handwritten report. 30 seconds later: 833 variables extracted, compared to 700 pr
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80 LinkedIn testimonials. And this morning, I wondered again if I was in the right place.80 LinkedIn testimonials. And this morning, I wondered again if I was in the right place. I've known this pattern for 10 years. I never had the words
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My inconsistency costs me 40% of power. Translated into euros, that's +120k/year.My inconsistency costs me 40% of power. Translated into euros: +120k per year. A number I would never have produced alone. The equation engine I hav
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Here's how an AI can be designed to produce only verifiable outputs — mathematically.I recently discovered a tool that solved a problem every LLM shares. Let me explain. ChatGPT hallucinates. Claude hallucinates. Every LLM hallucinate
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+12 points of alignment with a key account. Just by adding one ESG vector.+12 points of alignment with a key account. Just by adding one ESG vector to the offer. The equation engine I discovered recently measured alignment
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I launch 8 projects in parallel. My fuel. And also my risk.I launch 8 projects in parallel. My fuel. And also my risk. The equation engine I am testing returned a breakdown I had never seen this clearly. Pa
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I thought my problem was conversion. It was emotion.I thought my problem was conversion. It was emotion. For 3 years I have been working my funnels. CTAs, social proof, testimonials, micro-engagements
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In 15 days: capabilities +5%. Brakes -26.5%. Ratio +43%.In 15 days. Capabilities: +5%. Brakes: -26.5%. Capabilities to brakes ratio: +43%. Brakes fall 5 times faster than capabilities rise. The equation
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The due diligence that balance sheets never perform — and that reveals what matters before signing.Of everything I've seen from the equation engine I recently discovered these past few weeks, this may be the most concrete application for decision-ma
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Waiting 2 years to invest in AI multiplies the bill by 2.62. Waiting 4 years: by 6.85.Waiting 2 years to invest in AI multiplies the bill by 2.62. Waiting 4 years: by 6.85. The equation engine I discovered recently analyzed a tech inv
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357,000:1 compression. What it means for analyzing a complex organization.I continue sharing my discoveries about the equation engine I recently discovered. Today: data compression. A standard audit report on a 200-person o
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The semantic clusters I've been shipping for 4 years are exactly what AIs want today.The semantic clusters I have been shipping for 4 years are exactly what AIs want today. I got lucky. And the math confirms it. The equation engine I
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"A starred chef making sandwiches." The image an equation engine sent back in 15 minutes."A starred chef making sandwiches." That's the image an equation engine I recently discovered gave back to me after analyzing my profile. I tested i
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Cambodia came AFTER the systems. Not before. The math confirms it.Cambodia came AFTER the systems. Not before. The math confirms it. I often get asked if I moved to Siem Reap to lower costs. It is the opposite. I
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A company isn't 11 silos. It's a dependency graph. And the engine draws it.A company isn't 11 silos. It's a dependency graph. And the engine draws it. The equation engine I discovered recently mapped the connections between
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989 variables. A Bitcoin crash date announced in advance. Confirmed.For the past few weeks, I've been exploring a system that models complexity instead of simplifying it. Here's one of the demonstrations that convinced
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One single number pulls my whole ecosystem down. 0.66.One single number pulls my whole ecosystem down. 0.66. The equation engine I discovered recently ran my profile through 40 variables. Final product:
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+74.7% commercial power. By adding 3 variables.+74.7% commercial power. By adding 3 variables. Warranty. Community. Client care. The stuff your dashboard calls "soft". The equation engine I have
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The offer I sell best is the one that looks least like me.The offer I sell best is the one that looks least like me. That is how, after 3 years, you end up running a machine that is no longer you. I ran my
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693 billion equations to analyze a single decision. That is the scale of the Codex I'm exploring.Here's the number that made me realize I had never seen anything like it. 693 billion. That is the number of possible equation combinations inside t
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Across 10 sourcing tasks: AI wins 4. Humans keep 6. The dividing line scores from 0 to 1.Across 10 sourcing tasks: AI wins 4. Humans keep 6. The dividing line scores from 0 to 1. The equation engine I discovered recently scored tasks in
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6 frameworks to understand how you actually make decisions. Not how you think you do.The more I explore the equation engine I recently discovered, the more I understand why my own decisions follow patterns I never saw. Here's what the
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100+ fields collected. 6 cross-referenced psychological frameworks. 3 months. What no consulting firm can produce.I've been sharing my discoveries about the equation engine I recently discovered these past few weeks. Here's concretely how it works when you commit
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A report in French, Spanish, and Wolof. Three texts. One mathematical vector.A report in French. One in Spanish. One in Wolof. Three texts. One mathematical vector. The equation engine I discovered recently projected 3 field
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Email Kills SEO (Or Saves It)Weekly newsletter. 12,000 subscribers. Open rate 28%. Except these emails are never on the site. They disappear into inboxes. Zero SEO impact. Email
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Schema Event: The SEO Organizers ForgetYou've been organizing events for years. Beautiful registration page. Polished visuals. Worked copy. Google doesn't care. It doesn't even know it's
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CTR, the SEO lever everyone ignores+4 Google positions. Zero links bought. Zero content added. Just rewritten titles. A client reached out a few months ago. E-commerce, 2,000 products
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Google Crawls 90% of Your Pages for NothingYou've been paying for SEO for months. Google spends 75% of its time on your junk pages. Not your competitors'. Yours. Empty tags. Archives. Sortin
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INP Replaces FID: Is Your Site Ready?March 2024, Google replaced FID with INP in the Core Web Vitals. Two years later, 60% of the sites I audit still have a failing INP. The problem? IN
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Why Your Competitors Rank BetterSame keywords. Same topic. Same quality of content. Your competitor is 3rd. You are 8th. The difference is not in what you see. It’s in what you’re
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The $6 per page content is the new standard3 years ago, an SEO content page cost $150. Human writer. 1,500 words. Delivered in 5 days. Today, the same AI-only content costs $6. And it ranks.
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Your AI writer sucks, here's whyAI has made your competitors lazy. And Google knows it. "We use ChatGPT for our content." Everyone says that. Almost no one specifies: 1 prompt per
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Google Judges Your Expertise on 47 SignalsE-E-A-T is not a score. It's a set of signals. And most sites fail on the most obvious ones. Example: a financial advisory site. Articles written by
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SEO vs SEA: The Battle You're LosingMarketing budget: $5000/month. Classic allocation: $4000 in SEA. $1000 in SEO content. After a year: stop SEA = traffic divided by 4. SEO hasn't had
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Your blog is an SEO graveyardYou have 200 blog posts. Google indexes 140. It ranks 30. It sends traffic to 12. The other 188? Zombie pages diluting your authority. The problem i
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Your content is invisible to LLMs🔎 Type your brand name into ChatGPT. Ask it to recommend a provider in your field. If you don't show up, you have a problem. And it's getting worse.
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25 pages about your own brand and nobody thinks of it💰 Question: how many pages does your site have about your own brand? Usually, the answer is 1. The "About" page. And that's a massive mistake. I ha
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E-commerce Categories: The SEO You're ForgettingProduct sheets are optimized. The categories? A product listing with 2 lines of description. Yet, category pages attract 3x more traffic than product
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WordPress Is Killing Your SEO Without You KnowingOne client. WordPress site. 400 pages indexées dans Google. Except that Search Console shows 1200. Where do the extra 800 come from? Duplicate URLs
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600 new pages, same link budget: you're throwing money awayBuying a Ferrari and filling it with regular gas. That's exactly what e-commerce owners do when they add 600 pages to their site without touching the
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The Abandoned Company Blog: How to Revive It47 articles. The last one dates back to 2022. The blog is a ghost. Yet, these 47 articles represent an investment. A potential. An untapped SEO capit
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The Toxic Backlinks You're IgnoringA client sees their rankings drop by 15 places in 3 weeks. No apparent reason. Backlink audit: 340 new referring domains in 1 month. Surprise: they d
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SEO Audit: The Frequency That Makes the DifferenceA complete SEO audit once a year. That's what most companies do. Except that Google updates its algorithm 500+ times a year. Your site evolves. Your
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SEO PrestaShop: 5 Mistakes That Kill Your RankingsPrestaShop is temperamental when it comes to SEO. 5 mistakes I find in 90% of audits: 1. Product URLs with IDs that cannot be cleanly modified 2. Ge
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This site doubled its conversions by changing 3 elementsNot the design. Not the sales funnel. Not the pricing. 3 elements rooted in neuroscience. Result: conversion rate from 1.2% to 2.4% in 8 weeks. An e
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650 clients signed without a single pitchI've never given a single sales pitch in 15 years. 650 clients signed. Zero PowerPoint presentations. Zero "special offer valid until Friday." My pr
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The Google command 95% of SEOs ignore"iPhone cases": 26,000 allintitle results. "Leather iPhone cases": 2,000 allintitle results. Same niche. 13 times less competition. And nobody looks
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300 products set to draft, 300 pages returning 404A Shopify client calls me. "We cleaned up the catalog over the weekend." The cleanup: 300 products switched to draft at once. End of collection, old
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My Complete Claude Code Setup as a GiftMy complete Claude Code setup — it's yours, for free. Claude Code is a terminal where you talk to an AI that codes for you. You don't know how to co
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Copywriting: 80 Percent Research CPPC750,000 impressions. 5,000 comments. 4,500 leads. One single LinkedIn post. The secret? 80% of the work was done before writing a single word. The
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Nike Air Max: The Minimalism LieNike Air Max make you slower. A study on athletes showed that those who run in worn-out, cheap shoes have fewer injuries and better performance. Why
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Systems vs Willpower: InfrastructureYou don't have a motivation problem. You have an infrastructure problem. When Paris built the Sébastopol boulevard bike lane, everyone thought it was
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Automated LinkedIn Publishing with Python Cron 6/615 posts. 2 languages. Scheduled over 13 days. Zero manual intervention after validation. Here's the automated publishing system. 🔑 **Step 1 — Creat
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AI Scans 400 Meetings and Writes Posts 5/6400 meeting summaries in Obsidian. Real client numbers. Concrete results. Proven methodologies. The problem: impossible to re-read everything to extr
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533 Zoom Meetings Summarized by AI 4/6533 meetings recorded in Zoom. Hours of transcripts. All unused. I built a fully automated pipeline: Zoom → Python → AI → Obsidian. 🔑 **Step 1 — Cre
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Importing Workflowy and Notion to Obsidian 3/6I had 10 years of notes scattered across two tools. Here's how I migrated everything into Obsidian in under an hour. 📋 **Workflowy → Obsidian** Work
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Obsidian: Centralizing Knowledge 2/6Notion, Evernote, Google Docs... I've tried them all. I chose Obsidian. Here's why. 🗂️ **What Obsidian is** A Markdown file editor. Your notes are .m
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Build in Public: Content Machine 1/69 years of Zoom meetings. 533 recordings. Thousands of pages of notes in Workflowy and Notion. Everything was scattered. Inaccessible. Useless. In o
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AI SEO: LLM SubmissionTraditional SEO is Google. SEO in 2026 is also ChatGPT, Claude, Perplexity, Mistral, DeepSeek. And these AIs don't crawl your site like Google does.
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Remote from Cambodia: 6 Time ZonesIt's 6 AM in Phnom Penh. My first client call is in 30 minutes (8:30 AM in Paris, midnight in Seoul). My team spans 6 time zones: Cambodia, France, B
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Internal Linking V2 Vectorization1,000 hours of development to reinvent internal linking. Result: a 150-page blog optimized with this method saw its impressions triple in one month.
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Google Discover Strategy x313,000 clicks/day in January. 50,000 clicks/day in December. 3.5x in one year. This isn't traditional SEO. This is Google Discover. Discover is the
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650 Clients Without a Sales TeamNo sales team. No Google Ads. No Meta campaigns. No cold calling. 650+ clients signed in 9 years. Around $3.3 million in cumulative revenue. How? 📝
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400 SEO Pages: The Publication Myth"Publish 5 pages per week max, or Google will penalize you." I hear this advice everywhere. It's wrong. I published 8 semantic silos simultaneously
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Content Without BacklinksI have a site with quality structured guides. Well-written, well-optimized, schema markup in place. Result after 3 months: 1 keyword ranking. 4 pages
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SEO Tool Built with Claude Code in 3 DaysNo developer. No specs document. No sprint. 3 days and $85 in API costs. I asked Claude Code to build an SEO analysis tool through conversation. Here
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3 Semantic Cluster OffersYou want SEO content. But which level do you need? After 1,300 semantic silos deployed, I've structured 3 tiers. Here's what sets them apart: 🔹 **Cl
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400 pages SEO mythe publication"Publish 5 pages per week max, or Google will penalize you." I hear this advice everywhere. It's wrong. I published 8 semantic silos simultaneously
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Maillage interne V2 vectorisation1,000 hours of development to reinvent internal linking. Result: a 150-page blog optimized with this method saw its impressions triple in one month.
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Client Brief: 50 SEO Pages in 48 HoursA client sends me a 3-page brief. 48 hours later, 50 SEO pages are live on their site. No intern writing 2 pages a day. No 6-month production timelin
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5000 Emails Turned into 896 LinkedIn Posts**I turned 5,000 emails into 896 LinkedIn content briefs.** Without reading a single email myself. Here's the full technical setup. **The problem:**
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3500 AI Product Pages for E-CommerceA Shopify e-commerce client. 3,500 products. Descriptions copy-pasted from the supplier. Duplicate content across hundreds of competing sites. Result
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White Label for AgenciesYou're a web, SEO, or marketing agency. A client asks for an SEO content strategy. You don't have the resources in-house. You have three options: 1.
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SEO Results GuaranteeI refund my clients if I don't hit the promised results. And I pay them $2,700 on top. This isn't marketing. It's contractual. Here's how it works:
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AI Anti-Hallucination ProcessI use AI to produce SEO content. And I know what you're thinking: "It's generic content full of hallucinations." You're right. If you use AI as a si
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Semantic Clusters and LLMsSEO in 2026 is no longer just about Google. It's also ChatGPT, Perplexity, Google AI Overview... AI systems that read your content and decide whether
