A complete SEO audit once a year. That's what most companies do.


Except that Google updates its algorithm 500+ times a year. Your site evolves. Your competitors evolve. And you wait 12 months to react?


My audit frequency:


• Daily: monitoring Search Console (critical errors)
• Weekly: checking positions (strategic keywords)
• Monthly: traffic and conversion analysis
• Quarterly: complete technical audit
• Annually: overall strategy and realignment


The tools to automate:


1. Search Console alerts (404 errors, indexing issues)
2. Daily position tracking (Ahrefs, Semrush)
3. GA4 dashboard with key KPIs
4. Screaming Frog on schedule


One client: we set up monthly monitoring. First month: detected a 40% drop on 5 key pages. Cause: a WordPress update that broke the canonicals. Fixed in 48 hours. Minimal impact.


Without monitoring: the problem would have lasted 11 more months.


How do you audit your SEO and how often?