> 📄 Publié : [https://sja-garden.vercel.app/projets/linkedin-x-pipeline/publications-rs/4--publiés/ctr-levier-seo-navboost---en](https://sja-garden.vercel.app/projets/linkedin-x-pipeline/publications-rs/4--publiés/ctr-levier-seo-navboost---en)


+4 Google positions. Zero links bought. Zero content added.


Just rewritten titles.


A client reached out a few months ago. E-commerce, 2,000 products, positions between 10 and 15 on their main keywords. Not bad, but not enough. Traffic stagnant, sales too.


I looked at their Search Console data. And the problem jumped right out.


Their titles were flat. Descriptive. Technical. Zero desire to click.


"Men's running shoes carbon sole" — seriously, who wants to click on that?


We rewrote 150 title tags in 3 days. With one angle: closing the gap between current CTR and the maximum possible CTR for each position.


The mechanism behind it is NavBoost. Google measures click-through rates on its results. If your page at position 12 attracts more clicks than the average for that position, Google moves it up. This has been documented since the DOJ leaks.


Results in 6 weeks:
• 23 pages moved from page 2 to top 5
• Average CTR from 1.8% to 4.2%
• +31% organic traffic


The most absurd part? This client had spent $15K on link building the year before for a third of the results.


We spend so much time creating content, buying links, optimizing the technical side. And we forget the simplest thing: making people want to click.


Your title tag is your storefront. If nobody stops in front of it, it doesn't matter what's inside.


Who has tried rewriting their titles as a primary SEO lever?