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💰 Question: how many pages does your site have about your own brand?


Usually, the answer is 1. The "About" page.


And that's a massive mistake.


I had a client in organic food. Well-known brand in their sector.
When you Googled their name, you'd find:
• A negative review on a forum
• The company registry page
• A lukewarm press article


Them? 4th position. On their own name.


We built a cluster of 28 pages around their brand:
• The founder's story
• The values (real ones, not the corporate fluff)
• Brand vs competitors comparisons
• Behind-the-scenes manufacturing
• CSR commitments with proof
• Brand FAQ


Within 6 weeks, they held 7 of the top 10 results on their brand name.


The negative forum? Pushed to page 2.


I call this the anti-brand cluster.
25 to 30 pages that lock down your branded SERP.


Nobody does this.


Because everyone thinks "people searching for my brand already know me."


Wrong.


Your prospects Google your name after a sales call.
Your future employees Google your name before applying.
Your partners Google your name before signing.


And what do they find?


Do you control what Google says about you, or do you let others decide?